Understanding the
External Links of Video Sharing Sites: Measurement and Analysis
ABSTRACT:
Recently, many video
sharing sites provide external links so that their video or audio contents can
be embedded into external web sites. For example, users can copy the embedded
URLs of the videos of YouTube and post the URL links on their own blogs. Clearly,
the purpose of such function is to increase the distribution of the videos and
the associated advertisement. Does this function fulfill its purpose and what
is the quantification? In this paper, we provide a comprehensive measurement
study and analysis on these external links to answer these two questions. With
the traces collected from two major video sharing sites, YouTube and Youku of China,
we show that the external links have various impacts on the popularity of the
video sharing sites. More specifically, for videos that have been uploaded for
eight months in Youku, around 15% of views can come from external links. Some
contents are densely linked. For example, comedy videos can attract more than
800 external links on average. We also study the relationship between the external
links and the internal links. We show that there are correlations; for example,
if a video is popular itself, it is likely to have a large number of external
links. Another observation we find is that the external links usually have a
higher impact on Youku than that of YouTube. We conjecture that it is more
likely that the external links have higher impact for a regional site than a
worldwide site.
EXISTING SYSTEM:
A
common belief of the success of the UGC sites is that the information generated
by users can be distributed much faster through the UGC sites. For example, the
video sharing sites provide numerous functionalities to expedite video
distribution.
There are the
related video links which arrange videos by similar topics. There are
mechanisms inside video sharing sites to organize users and videos together.
Many previous works have studied these mechanisms in details and we refer
interested readers.
DISADVANTAGES
OF EXISTING SYSTEM:
We can see that existing studies on video sharing
sites all focus on internal interactions; that is, the content-to-content,
user-to-content, and user-to-user relationship inside the UGC sites.
PROPOSED SYSTEM:
In this paper, we are interested in these external
links. Compared with past studies on the interaction between users and videos
within the video sharing sites, we are the first to concentrate on external
links to videos of these sites. We have the following contributions in this
paper: 1) we proposed to study the external links of the video sharing sites
and we tried to quantify its impact. We believe this adds to the knowledge
base, and could be useful for future comparison; 2) we showed that the impact
from external links is non-trivial and we also found substantial differences on
the impact of the external links on YouTube and Youku; 3) we conducted
measurements on both external links and some important internal links and we
studied their correlations; 4) we published the data sets of external links we
collected from YouTube and Youku for possible follow-up studies.
ADVANTAGES
OF PROPOSED SYSTEM:
We define the internal links as those
maintaining a relationship within the web sites. These links include the
user-to-video, user-to-user, video-to-video relationship. We define the external
links as the links to the videos that are embedded in other web sites. These
external links are important for improving the popularity of the videos;
however, there is no rigid study to quantify the effectiveness of these
external links. Therefore, we would like to know 1) the impact of the external
links on videos, e.g., how many views are contributed by external links; 2) the
relationship of external links and internal links; their differences,
interactions and correlations.
SYSTEM CONFIGURATION:-
HARDWARE CONFIGURATION:-
ü Processor - Pentium –IV
ü Speed - 1.1
Ghz
ü RAM - 256
MB(min)
ü Hard Disk -
20 GB
ü Key Board -
Standard Windows Keyboard
ü Mouse - Two
or Three Button Mouse
ü Monitor - SVGA
SOFTWARE CONFIGURATION:-
ü Operating System :
Windows XP
ü Programming Language :
JAVA/J2EE.
ü Java Version :
JDK 1.6 & above.
ü Database :
MYSQL
REFERENCE:
Kunfeng Lai, Student Member, IEEE,
and DanWang, Member, IEEE “Understanding the External Links of Video
Sharing Sites: Measurement and Analysis”- IEEE
TRANSACTIONS ON MULTIMEDIA, VOL. 15, NO. 1, JANUARY 2013.
